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Gene conducts Marketer Meditation promotion

Gene, a Toronto-based marketing agency that focuses on health and wellness clients, has begun a holiday promotion aimed at marketing professionals. According to the firm, the initiative encourages marketers to take a break from the pressures that come with the end of the year. It consists of an online meditation presentation developed in collaboration with Marc Balaban and Pixel Thoughts, located at <>. The 60-second program encourages participants to write down stressful work thoughts or feelings and use the moment to “release negativity and reclaim peace-of-mind.”

“This industry can take a toll on our mental health, especially during this time of year,” said Julia Morra, executive creative director at Gene. “We wanted to create an experience that invited our peers to unplug, catch their breath and reset the day, even if it’s for a moment. Hopefully, ‘Marketer Meditation’ can offer a small reprieve from the always-on cycle of our business and put things into perspective.”

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