Beau Lake conducts Thirst Trap campaign
Beau Lake, a maker of water-based recreational products, has begun a new campaign called “Thirst Trap.” Developed by Open of Toronto, the campaign promotes the company’s “Access-To-Water Bottle” initiative which works to raise awareness of international water shortages in collaboration with non-profit organization Water.org. According to the company, each sale of an Access-To-Water Bottle will provide safe water to a family in need for 20 years. The campaign consists of an online video depicting a flirtatious exchange of text messages.
“We wanted to do something that would quickly be attention grabbing,” said Martin Beauvais, creative partner at Open. “What's better than a thirst trap for that? This is a great initiative and we are so proud to have been able to help Beau Lake on this project. It's not often that what we do in an ad agency can have such a positive impact on someone.”