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Swiss Chalet retains Mint

Restaurant chain Swiss Chalet has hired Mint of Toronto to develop a holiday season campaign. Mint won the assignment in a competitive pitch process. The campaign promotes the chain’s annual Festive Special menu item and its Give A Gift product. It consists of 30- 10- and six-second online videos and still images that will run on social media sites including Facebook, Instagram, TikTok and YouTube. It will run until Dec. 25. The creative consists of real-life home movies contributed by Canadians nationally. It encourages consumers to give back to the people in their lives who do the most to handle holiday events. Swiss Chalet is owned by Recipe Unlimited.

“Brands often focus on holiday moments but forget to see the real people behind them,” said Kim Tarlo, executive creator director at Mint. “We wanted to show real givers who make the holidays happen in a real way. This means givers of different ages, genders and ethnicities, in diverse family make ups, participating in relatable holiday moments, not over-the-top, pressure inducing or picture perfect vignettes. With Swiss Chalet, we wanted to keep it real.”

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