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Jameson conducts holiday promotion

Alcohol distributor Corby Spirit and Wine has begun a holiday season campaign for its Jameson Irish Whiskey brand called “You Gather We Give”. Until the end of December, the company will display holiday trees made of Jameson bottles at participating bars in downtown Toronto. Consumers are encouraged to take photographs of themselves and their friends by one of these trees and submit it to social media site Instagram. For each post, Corby will make a donation to the Bartenders Benevolent Fund, a non-profit organization that supports hospitality workers in need.

“We know that Canadians are excited to come together to celebrate the holidays in a more familiar way this year,” said Anika Sharma, brand manager for Jameson Irish Whiskey. “We hope that our festive trees will help bar-goers get into the spirit of the season, and raise some spirits too, by giving back to those tending bar this holiday and beyond.”

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