Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Lexus begins furoshiki giveaway

Toyota Canada of Toronto has begun a holiday promotion for its Lexus brand. During the promotion, the brand will offer traditional Japanese fabric gift wraps called furoshiki, incorporating “Lexus-inspired designs.” The limited-edition wraps will be given away to randomly-selected consumers via Instagram. The effort will run until Dec. 9.

“This holiday season, we're bringing a piece of our Japanese heritage to Canada with Lexus-designed furoshiki gift wrap, a unique and sustainable way for Canadians to wrap their holiday gifts,” said Martin Gilbert, director of Lexus Canada. “Gift wrap is an art that plays a key role in festive decor, and we hope our Lexus-designed furoshiki gift wrap brings an element of craftsmanship to the holiday season.”

« Back Next »

Related stories Comments