Lexus begins furoshiki giveaway
Toyota Canada of Toronto has begun a holiday promotion for its Lexus brand. During the promotion, the brand will offer traditional Japanese fabric gift wraps called furoshiki, incorporating “Lexus-inspired designs.” The limited-edition wraps will be given away to randomly-selected consumers via Instagram. The effort will run until Dec. 9.
“This holiday season, we're bringing a piece of our Japanese heritage to Canada with Lexus-designed furoshiki gift wrap, a unique and sustainable way for Canadians to wrap their holiday gifts,” said Martin Gilbert, director of Lexus Canada. “Gift wrap is an art that plays a key role in festive decor, and we hope our Lexus-designed furoshiki gift wrap brings an element of craftsmanship to the holiday season.”