Rapid Test & Trace releases COVID cards
Rapid Test & Trace Canada, a Calgary-based retailer of COVID-19 tests, has begun a holiday season campaign that focuses on the “uncomfortable” situation of asking family members and friends to get a COVID-19 test before attending holiday events. The promotion consists of a series of five greeting cards that address the subject in ways intended to be humourous. The cards are available online for free at <http://www.rapidtestandtrace.ca/ecards>. Each card is available in a printable version and a digital version incorporating animation and a voiceover.
“As we navigate the 2021 holiday season, COVID-19 is still a very real and very frightening concern for all Canadians,” said Sandy White, co-founder of Rapid Test & Trace Canada. “Based on our research, there's still a lot of hesitation to ask friends and family to take a simple COVID-19 rapid test. We wanted to tackle the topic with humour to diffuse potential testing turbulence. The COVID story also seems to change daily, so the only way to feel secure and celebrate the holidays safely is to ask all your holiday visitors to get a COVID-19 rapid test.”