Beneva renews sponsorship of Videotron Centre
Insurance company Beneva has signed a sponsorship agreement with Quebecor Sports and Entertainment Group and its Quebec City venue the Videotron Centre. Beneva was recently created by the merger of La Capitale and SSQ Insurance. The agreement extends an existing sponsorship of La Capitale supporting the Videotron Centre and the Quebec Remparts hockey team. According to the company, the sponsorship will increase awareness of the Beneva brand in the Quebec City area. The corporate section previously known as Le Loft La Capitale has been renamed Le Loft Beneva and redecorated in the new company’s colours. Beneva will also be the official presenter of the Videotron Centre's calendar of events and a sponsor of the Remparts.
“We are very pleased to continue our association with the Videotron Centre, an iconic Quebec City structure,” said Jean-François Chalifoux, president and CEO of Beneva. “Quebec City is the birthplace of Beneva's two precursors and remains home to our head office. We are proud that the Beneva name and brand will have a prominent place in this renowned venue that brings the public such a wide variety of high-quality entertainment.”