Pizza Hut begins Pizza Pursuit contest
Pizza Hut Canada has begun a promotion is collaboration with Hasbro Gaming called “Pizza Pursuit.” The effort consists of a digital trivia game based on the Trivial Pursuit board game. Until Dec. 31, consumers can play alone or compete with others for the grand prize of $12,000 or one of 50 Vespa scooters. Consumers can play by scanning the QR code on a medium pizza box, Triple Treat box or purchase receipt using a smartphone. The contest promotion is also taking place in Brazil, El Salvador, the United Kingdom and South Africa.
“We're thrilled to be participating in this global collaboration with Trivial Pursuit to bring both entertainment and delicious pizza into the homes of our Canadian customers in this unique way,” said Amanda Ardizzi, associate marketing manager at Pizza Hut Canada. “‘Pizza Pursuit’ is a first-of-its-kind digital experience that family and friends of all ages can enjoy together over a tasty slice, and potentially win some incredible prizes too.”