Proximo Spirits sponsors Canadiens
By Adnews Staff
Alcohol company Proximo Spirits Canada has signed a sponsorship agreement with the Montreal Canadiens hockey team and the Bell Centre arena in the name of its 1800 Tequila and Proper No. Twelve Whiskey brands. The company is now the tequila and whiskey supplier to the venue. The agreement also includes in-stadium exposure comprising rink board ads during games, branding at concession stands and other point-of-sale marketing activities. The team and the arena are properties of Group CH.
“We are pleased to team up with the Montreal Canadiens and as the exclusive tequila and whiskey supplier for the Bell Centre and the Bell Sports Complex,” said Peter Hottmann, general manager of Proximo Spirits Canada. “This will enable 1800 Tequila and Proper No. Twelve Whiskey to reach millions of fans in Quebec and across North America, and will create positive experiences that resonate with our consumers' lifestyles.”