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TG Appliance Group hires The Garden

TG Appliance Group has retained The Garden of Toronto as its brand strategy and creative agency. The appliance retailer selected the firm in a competitive review. TG Appliance Group operates 14 retail stores in Ontario under the Tasco and Goemans names. According to the agency, The Garden will work to make these brands “stand out in a crowded appliance marketplace.” Its first work will be released in early- to mid-2022.

“Ultimately, our ambition is to help both Tasco and Goemans stand out by giving people a reason to fall in love with their brands and the overall experience they provide,” said The Garden co-founder Shari Walczak. “Which can be particularly challenging when what they focus on selling in their showrooms are other company’s brands, and not their own.”

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