Interac begins HolidayLife campaign
Payment processing service Interac has begun a new advertising campaign called “HolidayLife.” The initiative consists of television, online video, social media and display advertising, as well as a presence at the Vancouver Christmas Market, Noël Montréal and the Distillery Winter Village in Toronto. According to the company, the campaign is intended to illustrate a return to holiday togetherness as COVID-19 restrictions ease. The creative depicts a woman using Interac to pay a photographer to take a family photograph. The campaign was developed by Zulu Alpha Kilo, with media work by Media Experts and experiential components by Proof Experiences. It will run until the end of the year.
“In our holiday campaign, it was important for us to show Canadians in control of their money and choosing to support a small business, in this case, paying a photographer,” said William Keliehor, chief commercial officer at Interac. “As communities reconnect this holiday season, we each have the power to support more localized economic recovery through our purchases. With this in mind, we're proud to sponsor holiday markets in Montreal, Vancouver and Toronto, all featuring small retailers.”