Stingray, Hivestack launch audio OOH ad service
By Adnews Staff
Montreal-based Stingray has formed an agreement with Hivestack to launch a new service that will allow advertisers to programmatically buy digital audio out-of-home advertising inventory. The service will integrate Hivestack’s ad serving technology with Stingray’s streaming media player. Stingray will produce and dynamically insert retail-based digital audio ads into their streaming music service.
“Retail-based digital audio advertising can help brands reinforce their omnichannel message when consumers are shopping, literally aisles away from their products,” said Ryan Fuss, senior vice-president of global media solutions at Stingray. “Advertisers now have the unique ability to reach 100% composition of principal shoppers through ubiquitous, complimentary retail-based audio advertising that effectively reaches every shopper, every time. We believe that brands can help relieve consumers of decision fatigue with a well timed suggestion, just as they are reaching for the shelves. With this new partnership with Hivestack we are now able to activate location-specific digital audio advertising in real time, enhancing the shopping experience by providing contextually relevant experiences for the consumer, and greater targeting abilities for the advertiser.”