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New president, CEO at Your Brand

Kris Menon has departed the position of president of Your Brand Integrated Marketing Communications of Toronto. Founder of the agency in 2009, Menon will remain the owner of the firm. According to the company, he will focus on increasing the profile of the agency and developing new charitable activities.

Blake Hellam has joined the agency as chief executive officer. Hellam was most recently on the board of directors for HSBC Bank Indonesia in Jakarta, where he headed the retail bank, wealth, insurance and marketing divisions. Hellam has also held senior positions at HSBC in Bermuda, The Cayman Islands and Canada. He also spent 20 years at RBC Canada.

Mark Austin, previously vice-president of the agency, has been promoted to president. Prior to joining Your Brand, he was director of digital marketing at Warner Bros. Entertainment. Austin has also worked at BBC Worldwide and Post Media in various marketing, analytics and advertising technology positions. Tania Abreu has been promoted to the position of controller. She was previously finance and operations director.

In related news, the agency has undertaken a rebranding initiative. The company will now operate at YBIMC. The rebrand also includes the adoption of a new logo.

“When I started YBIMC, my only hope was to build a better offering for clients,” said Menon. “I never put my name on the door given my aim, as a former senior executive who managed various global agencies, was to develop an agency that put the client first. I feel strongly that we accomplished a lot of what we set out to do, but I am equally confident that a large amount of work, and opportunity, remains. YBIMC continues to take strides and today's appointments will solidify our position as one of the country's strongest independently owned and operated advertising, media relations and content development agencies.”

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