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Ducks Unlimited begins Give a Duck campaign

Ducks Unlimited Canada has begun a campaign called “Give a Duck.” The campaign encourages consumers to donate to the organization to support its environmental conservation efforts. The creative purports that a $20 donationan can provide a duck with the area of wetlands in needs to survive. It consists of online display ads and an online video, as well as website content. The effort is accompanied by another similar campaign call “Give a Flock.”

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