Arterra Wines conducts Bodacious campaign
Arterra Wines Canada has begun a campaign called “Keep Crushing It” in support of its Bodacious brand. The campaign features online personalities Sarah Nicole Landry and Basement Gang. According to the company, its intent is to “inspire Canadians to be confident, bold and unapologetically themselves.” The campaign includes content marketing, online videos, out-of-home advertising and social media activities. The content marketing element will include a segment on ET Canada. Out-of-home executions will run in Calgary, Vancouver and Toronto.