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Dollar Shave Club readies facial hair billboard

Dollar Shave Club is preparing an out-of-home advertising campaign to promote the brand’s retail launch in Canada. The campaign features a mobile billboard measuring 20 feet by 10 feet. The creative incorporates approximately 30 pounds of real facial hair. According to the company, this is the first advertising execution of its kind. The mobile billboard will travel to various locations in Toronto on Nov. 16. Dollar Shave Club is a subsidiary of Unilever.

“We're looking forward to welcoming more Canadians to the Dollar Shave Club by making our products more accessible than ever through this new retail partnership with Walmart,” said Shagufta Hooda, senior brand manager at Dollar Shave Club Canada. “Since we're doing it for the people, there's no better way to celebrate than using real people's shavings to create a first-of-its-kind, hairy masterpiece.”

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