Procter & Gamble begins Pampers For Preemies promo
Procter & Gamble has begun a promotion for its Pampers diaper brand called “Pampers For Preemies.” Each time the campaign hashtag “#PampersForPreemies” is used in a social media post during November and December, the company will make a donation to the Canadian Premature Babies Foundation. The funds will be used to provide mental health support to new parents of prematurely-born infants.
“We know firsthand how traumatic, exhausting and scary having a baby in the NICU can be,” said foundation executive director Fabiana Bacchini. “With the cancellation of all in-unit support groups and programs across the country due to COVID-19, CPBF began offering free online therapy sessions for families currently in the NICU or those who have been recently discharge. Now with the donation from Pampers, we will be able to continue providing support to over 100 families across Canada in 2022.”