Quebecor signs deal with Optable
By Adnews Staff
Quebecor of Montreal has signed an agreement with software company Optable to provide privacy-compliant advertising products for its Quebecor Expertise Media subsidiary. Its services will encompass digital display ads, online videos, Internet-connected televisions, digital out-of-home displays and audio advertising. Quebecor Expertise Media will use Optable’s service to collect consumer data relevant to future advertising campaigns.
“The advertising landscape is evolving, and we have to adapt our data strategy to match that,” said Jean Péladeau, vice-president of operational convergence at Quebecor. “With Optable we can work alongside advertisers to allow them to utilize their own first-party data sets in advertising campaigns with us, without worrying about privacy concerns.”