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SAQ hires Cossette

Montreal-based alcohol retailer the Société des alcools du Québec has retained Cossette as its lead marketing communications agency. The firm won the account in a public bidding process. The assignment included the development of branding and communications campaigns, as well as advising on brand strategy. The agency will also supply these services to the Société québécoise du cannabis, the provincial government corporation that oversees cannabis sales in Quebec. Media planning work will be handled by Cossette Media.

“We’re proud to collaborate with an organization that enjoys such a unique relationship with Quebecers and contributes to the collective wealth of the entire province,” said Louis Duchesne, president of the Quebec and east regions at Cossette. “The SAQ is also helping us grow as an agency. Its level of sophistication and its eagerness to personalize the customer experience and to take it to the next level push us to imagine and deliver the services of tomorrow, today. We’re thrilled to have the opportunity to innovate together.”

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