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United Brain Association breaks campaign

The United Brain Association, a non-profit organization that works to raise awareness of and funds for brain and mental health disorders, has hired Crowdiate of Toronto to undertake a branding initiative. The campaign includes a 30-second video depicting cartons of eggs, each labeled with the name of a brain-related disorder or disease. The initiative will run through the holiday season.

“All brain and mental health–related disorders are important, all deserve a cure,” said association founder John Boulton.

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