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Intuit begins QuickBooks campaign

Toronto-based financial software company Intuit has begun a new campaign for its QuickBooks Online Accountant product. Developed by Juniper Park TBWA, the campaign is intended to depict the ways in which the product helps accounting professionals support their small business clients by improving the flow of data, automating tasks and streamlining workflow. The effort includes a 30-second video ad that uses humour to depict an accountant pestering a client for paperwork and other information.

“The biggest obstacle preventing accountants from getting vital work done is chasing down the information they need to help their clients: bills, receipts, files, you name it,” said Neil Walker-Wells, group creative director at Juniper Park TBWA. “The campaign’s premise, ‘Transform your workflow, transform their business,’ highlights that an accounting professional’s secret weapon is their advice, not their dogged persistence in tracking clients down. In fact, when they have all the information they need in one place, they’re real difference-makers, able to help small businesses succeed, and using the QBOA system will help them do just that.”

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