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Canadian Beverage Association breaks recycling campaign

The Canadian Beverage Association has begun an advertising campaign to coincide with National Recycling Day on Nov. 15. According to the organization, this is its first Canadian video campaign. It is intended to raise awareness of the importance of recycling plastic beverage bottles. The four 15-second videos depict bottles as the most recycled plastic product, highlighting how the plastic in one bottle will be made into new bottles many times.

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