Tim Hortons readies Justin Bieber promotion
Tim Hortons is preparing a promotion in collaboration with musician Justin Bieber that will involve new menu items and branded merchandise sold at participating locations in Canada and the US. The first product is a limited-edition menu item called Timbiebs Timbits, available in three flavours, which will go on sale on Nov. 29. The promotion also includes a television commercial for the product featuring Bieber. The promotion was developed by Gut, with media work by Mediamonks and PR by Craft Public Relations.
“Tim Hortons is thrilled with how Justin has been all-in on this partnership,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together. He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love. We're really looking forward to what's next.”