PointsBet signs curling sponsorships
Online sports betting company PointsBet Canada has signed sponsorship agreements with Canadian curling teams Team Kerri Einarson and Team Kevin Koe. These agreements are in addition to the agreement formed by the company last month that made PointsBet the exclusive sports betting sponsor of Curling Canada. Through this agreement PointsBet Canada will be the title sponsor of a Curling Canada Season of Champions event during the 2022-23 season.
“PointsBet Canada prides itself on excellence,” said Scott Vanderwel, CEO of PointsBet Canada. “This is why we are teaming up with two of our country's top curling teams. We are uniquely Canadian and want to support athletes and teams that embody our love for sport and the maple leaf. We are focused on continuing to build meaningful relationships with partners that Canadian sports fans know and trust. We see this as a critical part of introducing our brand and values to the market and building the consumer confidence necessary to create a level playing field in the responsible, licensed and regulated gaming market.”