Coca-Cola Canada Bottling readies holiday tour
By Adnews Staff
Toronto-based Coca-Cola Canada Bottling is preparing a holiday season promotion called “The Holiday Truck Tour.” This will be the first time this promotion has been conducted in Canada. During the initiative, a promotional worker dressed as Santa Claus will travel to approximately 100 communities nationally in a red holiday-themed truck. It will begin in St. John's on Nov. 13 and end in Victoria in mid-December. In several of these communities, the company and not-for-profit organization The GenWell Project will identify residents who have been particularly isolated by the COVID-19 pandemic and give them a “Holiday Truck Tour experience.” At some events, the truck will be accompanied by local musical guests and entertainment, snow globe displays photography sessions with Santa.
“As Canada's local bottler and a family-owned business, our mission is to deliver optimism and create better futures for our communities,” said Todd Parsons, CEO of Coca-Cola Canada Bottling. “After two years of being apart, we want to bring magic to our employees, customers, consumers, and Canadian communities. The ‘Holiday Truck Tour’ is designed to enable those special moments of togetherness that we've all been sorely missing.”