GreenFresh Media launches podcast division
Toronto-based GreenFresh Media has launched a new podcast division. It consists of nine podcasts aimed at 18-to-30-year-old consumers specializing in lifestyle topics, careers and health. The company plans to add new shows monthly. The service’s first sponsors are Flourish Pancakes and Two Bears Coffee. Marketing options include brand and title sponsorships, advertising and affiliate marketing, among others.
“There are six million weekly podcast listeners in Canada, and 30% of them listen to business, health, and lifestyle shows,” said GreenFresh Media founder Kyle Marsham. “We all know what a podcast is, but from a business perspective we have seen significant growth, acquisitions, partnerships and mergers in the space over the last few years and that trajectory continues. Daily listening is up significantly since 2017, and new shows are launching daily. The market is primed for a new network like GreenFresh Media to provide an opportunity to smaller, insightful shows that people want to listen to.”