Ontario Beef begins campaign
Ontario Beef has begun a marketing campaign intended to demonstrate how other Ontario products such as maple syrup, whisky and horseradish can compliment the taste of beef. The promotion, developed by Bob's Your Uncle of Toronto, is being conducted in collaboration with maple syrup producer Carrick Bros, Dennis' Horseradish and Kinsip's Cooper's Revival Whisky. The social media campaign uses food photography and videos to encourage consumers to visit <http://www.ontbeef.ca> for more information about these products as well as discount offers.
“We're proud of the amazing products produced here in Ontario, from our sustainably-raised and delicious beef to the countless entrepreneurs who dedicate their lives to crafting food and beverages we all enjoy,” said Rob Lipsett, president of the Beef Farmers of Ontario. “Working together, we will help more Ontarians understand the goodness that is right here in our backyard.”