PocketPills breaks brand campaign
By Adnews Staff
Online pharmacy PocketPills will begin a new brand campaign this month, developed by Will of Vancouver. The effort will consist of a series of 15-second ads that use the framing device of a medicine cabinet to depict the lives of three characters. The intent is to use humour to illustrate the benefits of using the online pharmacy. The videos will run on social media sites, broadcast television and streaming video services nationally until the end of January 2022.
“We took a different approach with this client compared to its competitors in the category,” said Lisa Lebedovich, creative director at Will. “Using humour and a lighthearted tone based on real human insights, we were able to convey the warm and approachable side of the customer-centric PocketPills brand, an important aspect that’s often lacking from others in the pharmaceutical category.”