Nestle begins KitKat promotion
Nestlé Canada has begun a promotion for its KitKat chocolate bar brand called the “Made 4 U Creator Studio.” Until Nov. 13, the company will operate a temporary installation at the Yorkdale Shopping Centre in Toronto at which consumers can create a custom KitKat bar by choosing up to three of 16 ingredients as toppings. Consumers can also record a video message at the booth if the bar is intended as a gift. The video can be accessed via a QR code that will be printed on the packaging.
“KitKat Chocolatory has always been synonymous with creativity, and we are excited to provide another creative outlet for chocolate aficionados to express themselves,” said Katherine Choi, marketing manager at Nestlé Canada. "The ‘Made 4 U’ experience is all about being grateful to your muses and designing a personalized and perfectly curated sweet treat.”