Violife conducts Dairy-Free Dare promotion
Plant-based food company Upfield Canada of Toronto has begun a promotion for its Violife line of vegan cheese products called the “Dairy-Free Dare.” The promotion encourages consumers to substitute these products for dairy-based cheese by offering a money-back guarantee until Feb. 28, 2022. The effort also includes recipes, social media content, in-store promotions and menu items at participating restaurants.
“We're so confident that consumers will love the cheesy taste and ooey-gooey meltiness of Violife's dairy-free cheeses that we're offering a full refund of the purchase price, sales tax excluded, if you're not satisfied,” said Meryem Leyoussi, Violife brand manager at Upfield Canada. “As more Canadians are looking for tasty, dairy-free alternatives to snack on, cook with, serve and simply enjoy, Violife is an easy way to indulge in the cheesy experience without the dairy and without sacrificing taste and performance.”