Go RVing hires Broken Heart Love Affair
Go RVing Canada, an organization representing recreational vehicle manufacturers, dealers and campground operators, has retained Broken Heart Love Affair of Toronto as its creative agency of record. The agency’s Lifelong Crush unit to handle content marketing. The firm will work to promote recreational vehicle use among outdoor enthusiasts. Broken Heart Love Affair won the account in a request-for-proposals process.
“We’re excited to build on the success that we have seen over the past seven years, exposing Canadians to the adventure of an RV lifestyle”, said Chris Mahony, president of Go RVing Canada. “We believe this is a terrific time to capture the hearts of even more individuals and families, and Broken Heart Love Affair is the right team to help us do that.”