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Sterling Vineyards breaks online campaign

Winery Sterling Vineyards Canada has begun a national campaign called “Pairs Well With You.” Developed by Mint of Toronto, the campaign is intended to “celebrate self-expression and individuality.” It consists of three online videos depicting the creative expression of individuals. The executions feature editor-in-chief of Bully Magazine Bobby Bowen, DJ Killa Kels and artist Sean Leon. The campaign will run on Facebook, Instagram and YouTube.

“We wanted to show social innovators and creatives that Sterling is a wine that fits with their adventurous and social lifestyle,” said Hilary Sheppard, national senior portfolio manager at Sterling Vineyards. “These films highlight our creators’ unique stories and that Sterling has the perfect pairing for whoever you may be.”

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