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Swoop begins Swoopon promotion

Calgary-based airline Swoop has begun a promotion called “Swoopons.” During the initiative, special discounts will be offered on weekday flights. The promotion was launched with a 60% discount offer on flights to Mazatlán, Mexico. The promotional code to claim the offer was stamped into the sand of a Mazatlán beach and streamed live online, accompanied by a countdown clock to the end of the offer. Future offers will be publicized on the brand’s social media pages.

“On a mission to make air travel more affordable and accessible, Swoop is always looking for innovative ways to save Canadian travellers money on flights,” said Kelly Steward, senior marketing and digital leader at Swoop. “Canadians have embraced the last-minute vacation deal concept and whether they are looking for a spontaneous trip to Mexico or an impromptu family visit, Swoopons can help them get there for less.”

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