Blissed begins No Bad Answers campaign
Toronto-based cannabis company Trec Brands has begun a campaign for its Blissed line of products. According to the company, the campaign is intended to educate new canabis consumers about the products and destigmatize the use of cannabis. Called “No Bad Answers,” the campaign includes an online video in which media personality Mercedes Gaztambide gathers questions about cannabis from people on the streets of Toronto. This will be followed by a similar video set in Calgary hosted by musician Ruben Young. The videos will be posted to the brand’s Instagram account. A second phase of the campaign will begin at the end of the month, during which Blissed staff will answer these questions.