Cogeco breaks brand campaign
Montreal-based telecommunications company Cogeco has begun a new brand campaign called “Your Local Connection.” The creative features employees of the company in their local communities. The campaign includes billboard and bus shelter ads, as well as website and social media content, accompanied by online videos and television commercials. The initiative promotes the company’s Internet, television and telephone services.
“Our research respondents indicated that they wanted to get to know us better and who we are,” said Corban Secor, director of web sales and digital marketing at Cogeco. “It was a natural fit when we started leaning towards our differentiator, being local. It also unites our two main ideas: local as a differentiator and our ability to connect people through our reliable technology.”