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Travel Alberta hires C&B Advertising

Tourism organization Travel Alberta has retained Calgary-based C&B Advertising as its new marketing agency of record. The firm won the account in a request-for-proposals process. The three-year contract includes branding and content marketing intended to promote Alberta as an all-year travel destination.

“As Travel Alberta works to deliver on our business plan to accelerate the recovery and growth of Alberta’s visitor economy, C&B’s comprehensive understanding of our business and audiences and deep knowledge of the provincial tourism industry will be invaluable,” said David Goldstein, CEO of Travel Alberta.

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