Travel Alberta hires C&B Advertising
By Adnews Staff
Tourism organization Travel Alberta has retained Calgary-based C&B Advertising as its new marketing agency of record. The firm won the account in a request-for-proposals process. The three-year contract includes branding and content marketing intended to promote Alberta as an all-year travel destination.
“As Travel Alberta works to deliver on our business plan to accelerate the recovery and growth of Alberta’s visitor economy, C&B’s comprehensive understanding of our business and audiences and deep knowledge of the provincial tourism industry will be invaluable,” said David Goldstein, CEO of Travel Alberta.