Fountain Tire begins fall campaign
Toronto-based tire retail chain Fountain Tire has begun a fall campaign in support of its Digital Vehicle Report service. The service is intended to educate consumers about their vehicles and the reasons for needed repairs. The campaign focuses on the perceived trust between drivers and mechanics by translating the technical language often used by mechanics into more simple language. The campaign was developed by FCB, with media work by Guru Communications.
“Making a better service experience for drivers is one of the things Fountain Tire cares a lot about,” said Josh Haupert, associate creative director at FCB. “Since people don’t really understand what the heck mechanics are talking about most of the time, we thought this would be a great way to help them do that. Of course, we did it in a very Fountain Tire way, educating people while having some fun at the same time.”