Optable launches new online tracking service
Montreal-based software company Optable has debuted a new service intended to allow online publishers to gather information about their audiences without the use of browser cookies. According to the company, the service is intended to provide a better experience for advertisers while maintaining privacy and anonymity.
“Diminishing identifiers reduces the amount of traffic that a publisher can make addressable, and unaddressable traffic has a much lower yield,” said Vlad Stesin, co-founder of Optable. “Optable increases the amount of addressable traffic through programmatic channels, thereby providing drastically improved revenue opportunities for publishers. The need for publishers to offer privacy-conscious solutions has never been stronger. Optable enables a whole suite of solutions for anonymous and authenticated traffic so publishers can maximize their yields and provide better customer experiences for advertisers that respect the privacy of their users.”