Dairy Farmers of Canada breaks new campaigns
Dairy Farmers of Canada has begun a collaboration with three environmental organizations intended to promote sustainability in the dairy sector. The participating organizations are Tree Canada, Cleanfarms and Ducks Unlimited Canada. Dairy Farmers of Canada will highlight its efforts to reduce the environmental impact of dairy farming in a new marketing campaign called “Here for Tomorrow.” The campaign will present real stories of sustainability projects on Canadian farms. The organization will also promote its sustainability work in a separate campaign called “Hey Dairy Farmer.” The two campaigns will run in parallel.
“DFC and our farmers are committed to finding innovative new ways to foster sustainability in dairy farming,” said Pierre Lampron, president of Dairy Farmers of Canada. “We are excited to work with these exceptional organizations to improve farming productivity, reduce waste, plant trees and manage resources responsibly, to the benefit of all Canadians.”