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Bestseller hires Labelium

Clothing retail chain Bestseller Canada has retained Labelium of Montreal as its digital agency of record. The firm will handle online campaigns, search engine marketing and the development of new websites in Canada, with a focus on Bestseller brands Jack & Jones and Vero Moda. Bestseller will also consult with the agency on social media activities. Labelium won the account in a request-for-proposals process.

“We chose to work with Labelium because the agency possesses an entrepreneurial spirit very much like our own,” said Stephanie Bleau, head of marketing and electronic commerce at Bestseller. “We appreciate the talented team that has been partnering with us and the transparency with which we tackle opportunities together. Ambition, curiosity, a sense of ownership and autonomy are what drive us both to bring our brands to new heights. We are excited by our new partnership and the accelerated growth that it will surely bring.”

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