Quebecor Expertise sponsors Laval art exhibit
Montreal-based out-of-home media company Quebecor Expertise Media recently participated in the Zoom Art exhibit for a second year. The event, conducted by the City of Laval, QC, ran from Sept. 3 to Oct. 3. It consisted of an outdoor exhibition of contemporary Canadian art. Quebecor provided 25 transit shelter advertising displays to serve as showcases for various artworks. This year, the photographs on the transit shelters featured works with magical realist themes, which blended the familiar with the strange.
“Democratizing art and culture is at the heart of our mission at Quebecor Expertise Media,” said Patrick Jutras, chief advertising officer of Quebecor. “We embrace all art forms and we are happy to leave the beaten path and offer everyone a different way to engage with culture. Passersby were able to appreciate the breadth of possibilities offered by our transit shelters, ranging from advertising to art, as in this case.”