BMO Private Wealth conducts new campaign
By Adnews Staff
BMO Private Wealth has begun a new advertising campaign called “Great Advice Pays Off.” Developed by FCB Canada, the national campaign consists of television, out-of-home and social media activities. It will run until the end of the year. The creative seeks to highlight how financial advice can protect personal and family wealth. The campaign also includes in-flight promotion with Air Canada. Media work is being handled by UM.
“Private Wealth clients often feel like they have the weight of the world on their shoulders,” said Jeremiah McNama, executive creative director at FCB Canada. “With this campaign, we’re setting out to show that when it comes to peace of mind, great advice pays off.”