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Air Miles debuts new branding

LoyaltyOne of Toronto has begun a new campaign for its Air Miles loyalty program focusing on recent enhancements to the program and introducing a new brand identity. The rebranding includes an updated logo and a new tagline, “It’s all gravy.” The national marketing campaign, developed by Broken Heart Love Affair, includes television, out-of-home and digital advertising, as well as public relations, social media content, eperiential elementa and influencer activities. The creative depicts the loyalty program as a way for consumers to enjoy “all life’s little extras.” Experiental marketing is being handled by Fuse Creative, while media work is being done by Media Experts. PR and social media work is being conducted by Ogilvy.

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