BGC Canada breaks new campaign
By Adnews Staff
Charitable organization BGC Canada has begun a new campaign intended to highlight the confidence BGC Clubs instill in participating children. Developed by Round of Toronto, the campaign is the first for the organizatiion since rebranding from Boys & Girls Clubs of Canada. The English and French campaign is called “No. More. Barriers.” The creative features young people involved in the clubs.
“It was absolutely critical that we involved club youth in this campaign because authenticity is at the heart of our BGC brand,” said Rachael MacKenzie-Neill, vice-president of marketing and development at BGC Canada. “It was important to us that the campaign reflected our recent rebranding, bright, positive, confident. We worked closely with Round and their production partners to showcase the confidence of our club youth and we’re thrilled with how it turned out. The youth in this campaign proudly represent the thousands of young people who find life-changing opportunities every day at BGC Clubs across the country.”