Canadian Lung Association conducts promotion
The Canadian Lung Association has begun a promotion intended to raise awareness of the role of air pollution in lung disease. Called “Lungs in the Air,” the initiative is timed to coincide with World Lung Day. It consists of a travelling art installation in the form of a four-story-tall inflatable pair of lungs. The promotion began in Calgary, then moved to Toronto and will proceed to Halifax. At each site, staff from the association provide information on lung health. The effort also includes social media activities and a website at <http://www.lungsintheair.ca> that provides real-time data on air quality. The campaign was developed by McCann Canada with media relations by Edery & Lord Communications.
“Now more than ever, it is crucial to take action to improve air quality and reduce the impact on lung health today and for future generations,” said Terry Dean, president and CEO of the Canadian Lung Association. “For more than 120 years, the Canadian Lung Association has been a resource for education and support of lung health and with this travelling installation it is our hope that Canadians will be moved to learn more and seek protective measures against the crisis we are facing.”