YouTube breaks new campaign
YouTube Canada has begun new national campaign intended to highlight content creators who expanded their audiences during the COVID-19 pandemic. Developed by Mosaic and Spy Films, the campaign presents 16 Canadian contest creators. The effort consists of billboard, digital and television ads, as well as online video. The campaign will run until the end of November.
“YouTube elevates Canadian culture and has a vital and flourishing impact on Canadians’ lives and businesses,” said YouTube Canada marketing lead Alyssa Whited. “The featured creators are just a sample of the vast talent and diversity that make up YouTube Canada's creator ecosystem. Every day, creators come to the platform to tell stories and create content that meaningfully impacts the lives of Canadians.”