DSA Media rebrands as Mediology
By Adnews Staff
Vancouver-based media planning and buying agency David Stanger & Associates has rebranded as Mediology. The firm has five offices in BC, Alberta and Saskatchewan, with a staff of approximately 25.
“The list of challenges was long, yet it also provided our company with the responsibility and opportunity to help our clients navigate the new media landscape, adjust campaign strategies at a rapid pace, and innovate,” said agency president Sam Richardson. “It also allowed us to identify key partners, solidify strategic alliances and make acquisitions that allowed us to triple the media experts across our network, add best-in-class media technology and provide new services to our clients. This change signals the fact we’re not an agency that’s content to stand still. We want to continue growing as a leader in media strategy and management with deep talent, sophisticated systems and the proven ability to digitally target audiences, optimize engagement and maximize ROI.”