Advil conducts After My Shot campaign
Pharmacuetical company GlaxoSmithKline has begun a campaign in Canada in support of its Advil pain relief brand. Called “After My Shot Sessions,” the campaign focuses on the reunion between performers and their fans after receiving their COVID-19 vaccination. It features five Canadian acts looking forward to returning to the stage for new live performances, including musicians The Strumbellas, Donovan Woods and TÖME, drag queen Miss Moço and comedian Richardson Zéphir. The campaign also promotes Advil as a treatment for possible vaccination side effects such as fever, headaches and pain at the injection site.
“After such an uncertain year with limited opportunities to host live concerts or events, we’re thrilled to partner with these performers to help Canadians get the most out of life after getting their shot,” said Jeff Leeming, senior brand manager for Advil at GSK Consumer Healthcare. “The campaign is all about the light at the end of the tunnel. Personally, I really missed live concerts throughout COVID-19, and this campaign celebrates getting back to that. Advil is all about helping Canadians keep going, moving, doing, especially as we emerge from the pandemic with new possibilities ahead.”