Fizz conducts new campaign
Quebec communications provider Fizz has begun an advertising campaign developed by Qolab of Montreal. The campaign will run on television, the web, social media, print and out-of-home until Oct. 10. The creative depicts characters including an Internet Boy Scout, a Martian and a woman of indeterminate height.
“Fizz respects the individuality of their customers,” said Jocelyn Goyer, creative director at Qolab. “It’s a brand that lets you design your mobile and Internet plan the way you want it. So, the campaign celebrates uniqueness. With characters who aren’t afraid to do things their way and turn their quirkiness up to 11.”