Club Med begins new campaign
Resort operator Club Med has begun a marketing campaign in support of the opening of a new location called Club Med Quebec Charlevoix in December. According to the company, this will be its first North American mountain resort and its first all-inclusive location in Canada. The campaign, called “Carve First Tracks,” is taking place in Montreal and Toronto and consists of sigital out-of-home advertising and online materials. The creative invites consumers to be among the first to visit the resort and its ski slopes. The campaign is being accompanied by a discount on eligible vacation packages.